Industries / Who We Serve
Home service contractors who are
already generating demand.
If nobody knows you exist, we are the wrong call and we will tell you so. If the phone rings and the work is still not on the calendar, that is precisely what we fix.
Built for the $1.5M–$7.5M contractor
- Revenue
- $1.5M – $7.5M
- Enough volume that a 10% leak is real money.
- Team size
- 5 – 20 employees
- Big enough to need process, small enough to install it fast.
- Lead flow
- Already generating
- You do not need more leads. You need the ones you have.
- Owner
- Still in the business
- Decisions get made in one conversation, not one quarter.
HVAC
Demand arrives in spikes. Your response time cannot.
HVAC lives and dies on the first heat wave and the first freeze. When the phones triple overnight, the leaks stop being a rounding error and start being the whole quarter. The companies that win peak season are not the ones with more leads — they are the ones who answered first and followed up on the estimates everyone else forgot.
Where it leaks
- Peak-season call volume that overruns a two-person office
- Replacement quotes that stall waiting on a spouse or financing
- Maintenance agreements that lapse because nobody chased renewal
- Tune-up customers with ten-year-old systems never revisited
What changes
- Every peak-day missed call recovered by text within seconds
- Replacement quotes worked on a real cadence, not on memory
- Pre-season campaigns that fill the calendar before the rush
- Service agreement renewals run automatically
Roofing
Long sales cycles punish anyone without a follow-up system.
A roof is a considered purchase with a storm-shaped demand curve. Homeowners collect three bids, talk to an adjuster, wait on a claim, and decide weeks later. If your follow-up ends at "I sent the proposal," you are systematically handing work to whichever competitor stayed in the conversation longest.
Where it leaks
- Storm-surge enquiries that outpace your intake for two weeks
- Inspections booked but never confirmed, then no-showed
- Proposals that sit untouched through the insurance timeline
- Canvassed and referral leads that never enter a real pipeline
What changes
- Storm demand captured instead of overflowing to voicemail
- Inspection confirmations and reminders that protect the slot
- Claim-aware follow-up that stays useful over weeks, not days
- Every door-knock and referral tracked to a decision
Plumbing
Urgency is the whole game — and urgency is unforgiving.
Nobody with water on the floor waits for a callback. Plumbing has the shortest patience window in the trades, which makes the unanswered call and the slow response the two most expensive leaks in the business. The upside is that fixing them shows up in the numbers almost immediately.
Where it leaks
- Emergency calls lost to whoever picked up first
- After-hours enquiries landing in an empty voicemail box
- Larger repipe and water-heater quotes left unworked
- Service customers never re-marketed for planned work
What changes
- Instant response on emergency intent, day or night
- Clear triage between emergency and schedulable work
- Big-ticket quotes given a real follow-up cadence
- Past-service list mined for planned replacement work
Other Home Service Trades
The leaks are the same. The language changes.
Electrical, remodelling, windows, garage doors, restoration, solar — if you sell to homeowners, generate inbound demand, and quote before you close, the same five leaks are open in your business. We take a limited number of these engagements when the fit is obviously there.
Where it leaks
- Inbound demand handled by whoever is nearest the phone
- No written standard for response time or follow-up
- A CRM used as a contact list rather than a pipeline
- No idea which lead sources actually produce booked jobs
What changes
- A defined path from enquiry to booked job
- Follow-up that runs whether or not anyone remembers
- Reporting that shows cost per booked job by source
- Owner time returned to the work only you can do
Straight talk
When we are the wrong call.
Saying this out loud saves everyone a meeting. If any of these describe your business right now, the audit will not change that and we would rather you knew before booking.
- 01You are looking for someone to run ads and send you more leads.
- 02You have no inbound demand yet and no budget to create any.
- 03Nobody in the business will own the process once it is built.
- 04You want a twelve-month contract signed before a diagnosis.
- 05Speed of response is not something you are willing to change.
Fit check
Not sure whether you qualify?
Book the audit anyway. Thirty minutes will tell both of us, and if it is not a fit you will still leave with the diagnosis.