HVACRoofingPlumbing
Most contractors are one system away from a much bigger year — and it is not another ad campaign. We install the sales infrastructure that converts the demand you already pay for, so the jobs slipping between the first ring and the signed quote stop becoming someone else’s revenue.
For HVAC and roofing companies doing $1.5M–$7.5M with 5–20 on the team.
The leak path
01The Unanswered Call
−18
The phone rings while your team is on a roof or in a crawlspace.
02The Slow Callback
−14
A form comes in at 2pm. Someone gets to it at 6pm. Or tomorrow.
03The Unbooked Estimate
−17
Great conversation. "Send me some info." Then nothing.
04The Un-Followed-Up Quote
−22
Proposals sitting in a folder, three weeks old, quietly dying.
29become booked jobs
The other 71 you already
paid for
05The Dead Database — and separately, everything already sitting in your CRM that nobody ever goes back to.
01The diagnosis
None of these are marketing problems. Every one of them happens after the lead has already been generated and paid for — which is exactly why they are the cheapest revenue in your business to recover.
Homeowners with a dead furnace or an active leak do not leave voicemails. They hang up and dial the next company on the list. Every ring you miss is a job you paid to generate and handed to a competitor for free.
What we install
Every missed call is caught, texted back within seconds, and logged as a real opportunity — not a blank line in the call log.
Speed is the single largest lever in contractor sales, and it is almost never owned by anyone. The company that responds first sets the frame, books the slot, and gets the estimate. Everyone after that is a price comparison.
What we install
A response goes out in minutes, every time, without depending on who happens to be free.
Interested homeowners fall out between the first call and a confirmed appointment because nobody owns the space in between. No confirmation, no reminder, no reschedule path when life gets in the way.
What we install
A booking and confirmation sequence that turns interest into a slot on the calendar and keeps it there.
Most contractors follow up on a quote once, maybe twice, then move on. The homeowner was never a no — they were waiting on a spouse, a payday, or a second opinion. Nobody was there when they were finally ready.
What we install
A structured multi-touch follow-up on every open quote until you get a yes, a no, or a date.
The cheapest revenue you will ever generate is already in your CRM: last summer's tune-ups, the quotes that went cold, the customers whose systems are now eight years older than when you met them. Most of it is never touched again.
What we install
Systematic reactivation campaigns that turn a dormant list into booked work without spending a dollar on new traffic.
02Same lead, two companies
One homeowner. One form submission at 2:14 in the afternoon. Watch what happens on both sides of that enquiry.
Afternoon of
2:14 PM
Response is owned by the process, not by whoever is free
Still waiting
seconds
Someone gets to it when the day quietens down
Still waiting
seconds
The research
Wait 30 minutes instead of 5 and the odds of qualifying a lead drop 21 times.
The odds of even making contact drop by 100 times over the same window. Within the first hour, the odds of reaching a lead fall by more than 10 times, and the odds of qualifying one by more than 6 times.
What it does not say: The study measured contact and qualification rates. It explicitly did not address close ratios — so the link between responding faster and closing more is an inference, not a finding.
A worked scenario, not a case study. The mechanism is the point: the company that responds first sets the appointment, and everyone after that is quoting against a decision that has already been made.
03Lead Leak Calculator
Start from your trade, then move the sliders to match your business. This is a model built on stated assumptions, not a forecast — but it is usually enough to show whether the conversation is worth having.
Start from
Calls, forms and enquiries combined.
Across everything you sell, not just replacements.
Of all leads, the share that become paid work.
From enquiry landing to a human actually replying.
Annual revenue from these same leads
Estimated monthly leak
$0
$0 a year — roughly 27% on top of what these leads produce today.
The audit replaces this estimate with your actual call logs, quote history and close rate.
How it works
Thirty minutes, five steps, and a written findings document at the end of it. You keep everything we find whether or not you ever hire us.
01
We start with where the demand actually comes from, and what happens to it once it arrives.
A roofing company tells us: 200 leads a month, average job $12,000
$360,000
Their close rate looks healthy at 43.75%. But 60 leads were never properly followed up. If only half of those converted, that is 30 extra jobs at $12,000 — missed revenue, from demand they had already paid for.
02
This one is enormous for HVAC and plumbing companies, and almost nobody is measuring it.
The question that usually lands
Most owners do not know. And a missed emergency plumbing call can be a $5,000–$20,000 customer walking to whoever picked up.
03
The most useful thirty minutes of the audit. We come at your business the way a homeowner does, and time what happens.
Typical result
We tested your customer experience. A potential customer could comfortably reach a competitor before you got back to them.
04
Most home service companies follow up badly. Not because they do not care — because nobody owns it.
05
Most owners have never had this visibility. One scoreboard, updated without anyone maintaining it.
This month
Illustrative dashboard. Yours is built from your own numbers.
Our packages
The audit is free and it is the only free offer we run. Everything past it is priced on how much needs building and how much of the running you want us to own.
Best for finding out what is actually leaking
Best for getting your leaks fixed
Best for scaling the system
Best for full sales partnerships
Pricing depends on how much needs building and whether you want the ongoing running of it. We quote after the audit, once we both know the size of the leak — quoting before that would be a guess.
Who we serve
We are not a generalist agency that happens to take contractor money. The whole system is shaped around how home service companies actually sell — quote first, close later, everything decided at the kitchen table.
Demand arrives in spikes. Your response time cannot.
Read moreLong sales cycles punish anyone without a follow-up system.
Read moreUrgency is the whole game — and urgency is unforgiving.
Read moreThe leaks are the same. The language changes.
Read moreWhy us
You have been pitched before. Here is the short version of what we do differently, and you are welcome to hold us to all six.
Most agencies pitching contractors are selling traffic, because traffic is easy to sell and hard to be held accountable for. We work on the other side of the funnel — the part where the leads you already pay for either become booked jobs or quietly disappear. If more leads were the answer, you would already be winning.
The Lead Leak Audit is a real diagnostic with a written output. We mystery-shop your intake, review your last 90 days, and put a number against each gap. You keep the findings and the fix list regardless of what you decide. It costs you 30 minutes and nothing else.
Everything gets configured in your CRM, your phone system, your accounts. No proprietary portal you have to log into, no data hostage situation, nothing that stops working the day we stop working together. You own it because it is yours.
We work with HVAC, roofing and plumbing companies between $1.5M and $7.5M where the owner is still close enough to the business to make a call in one conversation. That focus is why the install takes weeks instead of quarters — we are not learning your industry on your time.
The next step
Thirty minutes, a written findings document, and a prioritised fix list you keep whether or not we work together.
